Motivations and entrepreneurial orientation of sustainable entrepreneurs: an exploratory study of sustainable entrepreneurship archetypes in the fashion industry

René Bohnsack, Lori Divito

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Abstract

Sustainable entrepreneurs need to balance social, environmental and economic goals. However, some put sustainable goals first whereas others prioritize economic outcomes. This suggests differences in types of sustainable entrepreneurs. We study sustainable entrepreneur archetypes based on their motivations to start a venture and on their entrepreneurial orientation (EO). This is important to understand since the degrees of EO and motivations determines not only the sustainability of a venture but also its success and activities of sustainable entrepreneurs. Based on the extant literature and an exploratory, mixed-method study of 24 sustainable fashion firms we put forward four distinct sustainable entrepreneurship archetypes which differ in motivation and EO, namely: Idealists, Evangelists, Realists and Opportunists. Implications for practice, theory and future research are suggested.
Original languageEnglish
Title of host publicationSustainable Entrepreneurship
Subtitle of host publicationDiscovering, Creating And Seizing Opportunities For Blended Value Generation
EditorsAdam Lindgreen, François Maon, Christine Vallaster, Shumaila Yousafzai, Beatriz Palacios Florencio
Place of PublicationAbingdon
PublisherRoutledge
Chapter1.2
Pages24-38
Number of pages14
ISBN (Electronic)9781315611495
ISBN (Print)9781472483591
Publication statusPublished - 2019

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