Sustainable entrepreneurs need to balance social, environmental and economic goals. However, some put sustainable goals first whereas others prioritize economic outcomes. This suggests differences in types of sustainable entrepreneurs. We study sustainable entrepreneur archetypes based on their motivations to start a venture and on their entrepreneurial orientation (EO). This is important to understand since the degrees of EO and motivations determines not only the sustainability of a venture but also its success and activities of sustainable entrepreneurs. Based on the extant literature and an exploratory, mixed-method study of 24 sustainable fashion firms we put forward four distinct sustainable entrepreneurship archetypes which differ in motivation and EO, namely: Idealists, Evangelists, Realists and Opportunists. Implications for practice, theory and future research are suggested.
|Title of host publication||Sustainable Entrepreneurship|
|Subtitle of host publication||Discovering, Creating And Seizing Opportunities For Blended Value Generation|
|Editors||Adam Lindgreen, François Maon, Christine Vallaster, Shumaila Yousafzai, Beatriz Palacios Florencio|
|Place of Publication||Abingdon|
|Number of pages||14|
|Publication status||Published - 2019|