Neuroscience can contribute to change management: STREAP-Be model

M. Nguyen-Phuong-Mai

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

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In our world of VUCA (volatile, uncertain, complex and ambiguous), a capacity for change and adaption is vital. However, changing successfully has been a challenging task for both individuals and organizations. Taking into account the insights of neuroscience, this chapter introduces a framework of change management called STREAP-Be. The acronym represents 7 factors that could significantly influence the effect of change: safety; trigger; reward; emotion; alignment; people; and behavior.
Original languageEnglish
Title of host publicationInnovation on Education and Social Sciences
Subtitle of host publication[Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2021) October 2, 2021, Surabaya, Indonesia]
EditorsIrena Maureen, Elly Imah, Siti Savira, Syafi'ul Anam, Masilva Mael, Lina Hartanti
Place of PublicationAbingdon
ISBN (Electronic)9781003265061 (eBook)
ISBN (Print)9781032207520 (Hbk), 9781032207537 (Pbk)
Publication statusPublished - 2022
EventInternational Joint Conference on Arts and Humanities 2021 - Surabaya, Indonesia
Duration: 2 Oct 2021 → …


ConferenceInternational Joint Conference on Arts and Humanities 2021
Abbreviated titleIJCAH 2021
Period2/10/21 → …


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