On Ben Grosser's order of magnitude

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The video cut-up piece Order of Magnitude features Mark Zuckerberg’s obsession with growth. Instead of taking the traditional critical approach, Ben Grosser magnifies particular words that return in each and every one of his sentences: ‘MORE’, billion, trillion, etc. Ben Grosser: ‘Covering the earliest days of Facebook in 2004 up through Zuckerberg’s compelled appearances before the US Congress in 2018, I viewed every one of these recordings and used them to build a supercut drawn from three of Mark’s most favoured words: more, grow, and his every utterance of a metric such as two million or one billion.’
Original languageEnglish
Place of PublicationAmsterdam
Publication statusPublished - 2020


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