Privacy, Trust and Social Media: The role of social media in shaping brand trust, brand equity and brand loyalty

A.C. Krawczyk, Maciej Debski, Hanna Gorska-Warsewicz

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Abstract

The role of social media in shaping brand trust, brand equity and brand loyalty

Original language	English
Title of host publication	Privacy, Trust and Social Media
Subtitle of host publication	The role of social media in shaping brand trust, brand equity and brand loyalty
Place of Publication	UK
Publisher	Routledge, Taylor & Francis Group
Chapter	21
Pages	261
Number of pages	10
Edition	1st Edition
ISBN (Electronic)	ISBN 9781003368700
ISBN (Print)	ISBN 9781032437514
Publication status	Published - 10 Dec 2023

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Privacy, Trust and Social Media: The role of social media in shaping brand trust, brand equity and brand loyalty. / Krawczyk, A.C.; Debski, Maciej; Gorska-Warsewicz, Hanna.
Privacy, Trust and Social Media: The role of social media in shaping brand trust, brand equity and brand loyalty. 1st Edition. ed. UK: Routledge, Taylor & Francis Group, 2023. p. 261.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

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AB - The role of social media in shaping brand trust, brand equity and brand loyalty

M3 - Chapter

SN - ISBN 9781032437514

SP - 261

BT - Privacy, Trust and Social Media

PB - Routledge, Taylor & Francis Group

CY - UK

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