Programming and Activating Cyberparks: An Introduction and Overview

Part 3 Programming and Activating Cyberparks deals with the variety of ways in which urban public spaces can be reinvigorated through the use of digital media technologies. As is outlined in the introduction to this volume, digital media technologies profoundly shape the use and perception of urban public spaces. Critical observers have noted that digital media may threaten the public nature of our cities and civic spaces. For instance, elsewhere we have described these threats in terms of three Cs: commercialisation, control, and capsularisation (de Lange and de Waal 2013). First, the combination of digital media technologies and consumer culture overlays everyday urban life with a market logic of pervasive customer tracing, quantification, and a vying for attention. Datafication and personalized recommendation services capitalise on our habitual everyday movements in the city, turning them into an ever-expanding string of (potential) customer ‘touchpoints’. This affects the spatial, social and cultural dimensions of almost every realm of urban life, from work to meeting to leisure to travel to home. Visible illustrations include the rapidly changing appearance of high streets in most cities, or the nature and quality of inner-city neighbourhoods coinciding with the popularity of platforms like Airbnb (for more on platforms, see van Dijck et al. 2018). As a result, our polyvocal and frictional public open spaces are being transformed into silent and seamless marketplaces, where public interactions are reduced to commercial transactions.