Propositions on peak data

Data, the raw material from which information is derived, is stored, copied, moved and modified more easily than ever. This quantum leap reaches levels outside our imagination. Surrounded by sensors, recommendation systems, invisible algorithms, spreadsheets and blockchains, the ‘difference that makes a difference’ can no longer be identified. Big Data is a More Data ideology, driven by old school hypergrowth premisses. As Nathan Jurgenson once observed: “Big Data always stands in the shadow of the bigger data to come. The assumption is that there is more data today and there will necessarily be even more tomorrow, an expansion that will bring us ever closer to the inevitable pure ‘data totality.” (2) Nothing symbolizes the current hypergrowth obsession better than Big Data. Let’s investigate what happens when we apply degrowth to data and reserve datafication–as a decolonial project, a collective act of refusal, an ultimate sign of boredom. We’re done with you, data system, stand out of my light.