Shaping attitudes across realities. Exploring strategies for the design of persuasive virtual, augmented and mixed reality games

Martijn J.L. Kors, Karel Millenaar, Erik D. van der Spek, Gabriele Ferri, Ben A.M. Schouten, Tim Marsh

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

1 Citation (Scopus)

Abstract

Virtual, Augmented and Mixed Reality technologies are embraced by designers, scholars and charities alike, some primarily for their entertaining properties, others also for the opportunities in education, motivation or persuasion. Applications with the latter objective, that of persuasion, are designed not only to be entertaining, but are also designed (or framed) to shape how players think and feel about issues in reality. However, despite the growing interest in the persuasive opportunities of these immersive technologies, we still lack the design strategies and best-practices that could support in the design of these ‘immersive persuasive games’. To address this still-unexplored and fragmented design space, we organize a design-oriented workshop that brings together academia and industry. The workshop is informed by a Research through Design approach in which the primary focus is to generate knowledge through designing. Participants design and evaluate ideas on-the-spot in an iterative manner using low-fidelity, life-size, prototyping and role-playing techniques, thereby mimicking an embodied interactive immersive environment. By reflecting on design practices and player experiences, we construct a body of knowledge, built exemplar work and distil best-practices to formulate design strategies for the design of immersive persuasive games.

Original languageEnglish
Title of host publicationEntertainment Computing – ICEC 2017 - 16th IFIP TC 14 International Conference, Proceedings
PublisherSpringer Verlag
Pages497-501
Number of pages5
Volume10507 LNCS
ISBN (Print)9783319667140
DOIs
Publication statusPublished - 2017
Event16th IFIP TC 14 International Conference on Entertainment Computing, ICEC 2017 - Tsukuba City, Japan
Duration: 18 Sep 201721 Sep 2017

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10507 LNCS
ISSN (Print)03029743
ISSN (Electronic)16113349

Conference

Conference16th IFIP TC 14 International Conference on Entertainment Computing, ICEC 2017
CountryJapan
CityTsukuba City
Period18/09/1721/09/17

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