Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement

Mettina Veenstra; Niels Wouters; Marije Kanis; Stephan  Brandenburg; Kevin  te Raa; Bart  Wigger; Andrew  Vande Moere

doi:10.1145/2757710.2757727

Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement

Mettina Veenstra, Niels Wouters, Marije Kanis, Stephan Brandenburg, Kevin te Raa, Bart Wigger , Andrew Vande Moere

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

18 Citations (Scopus)

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Abstract

This paper describes a comparative case study that aims to uncover the quantifiable differences between non-interactive and interactive public displays in the urban
environment. The study involved a large temporary
interactive public display on a central city square showing a selection of custom-made content. We have evaluated the effect on passers-by and spectators in two conditions: 1) non-interactive (2102 passers-by, 228 viewers), by showing a content loop, and 2) interactive (1676 passers-by, 257 viewers), by adding physical pushbuttons for content selection and gaming. We discuss the influence of noninteractive and interactive public displays on: 1) attracting attention, 2) engaging people, 3) improving social dynamics within and among groups of viewers, and 4) catering for the suitable time of day. Based on our observations, we provide quantitative support for the hypothesis that interactive displays are more successful than non-interactive displays to engage viewers, and to make city centers more lively and attractive.

Original language	English
Title of host publication	Pervasive displays
Subtitle of host publication	the 4th International Symposium on Pervasive Displays, proceedings, Saarbrücken, Germany, June 10-12, 2015
Editors	Sven Gehring, Antonio Krüger
Place of Publication	New York
Publisher	Association for Computing Machinery
Pages	15-21
Number of pages	7
ISBN (Print)	9781450336086
DOIs	https://doi.org/10.1145/2757710.2757727
Publication status	Published - 2015
Event	4th ACM International Symposium on Pervasive Displays - Saarbrücken, Germany Duration: 10 Jun 2015 → 12 Jun 2015

Conference

Conference	4th ACM International Symposium on Pervasive Displays
Country/Territory	Germany
City	Saarbrücken
Period	10/06/15 → 12/06/15

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Veenstra, M., Wouters, N., Kanis, M., Brandenburg, S., te Raa, K., Wigger , B., & Vande Moere , A. (2015). Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement. In S. Gehring, & A. Krüger (Eds.), Pervasive displays: the 4th International Symposium on Pervasive Displays, proceedings, Saarbrücken, Germany, June 10-12, 2015 (pp. 15-21). Association for Computing Machinery. https://doi.org/10.1145/2757710.2757727

Veenstra, Mettina ; Wouters, Niels ; Kanis, Marije et al. / Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement. Pervasive displays: the 4th International Symposium on Pervasive Displays, proceedings, Saarbrücken, Germany, June 10-12, 2015. editor / Sven Gehring ; Antonio Krüger. New York : Association for Computing Machinery, 2015. pp. 15-21

@inproceedings{b7d27c6f7bb5475da8e426e63f7af798,

title = "Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement",

abstract = "This paper describes a comparative case study that aims to uncover the quantifiable differences between non-interactive and interactive public displays in the urbanenvironment. The study involved a large temporaryinteractive public display on a central city square showing a selection of custom-made content. We have evaluated the effect on passers-by and spectators in two conditions: 1) non-interactive (2102 passers-by, 228 viewers), by showing a content loop, and 2) interactive (1676 passers-by, 257 viewers), by adding physical pushbuttons for content selection and gaming. We discuss the influence of noninteractive and interactive public displays on: 1) attracting attention, 2) engaging people, 3) improving social dynamics within and among groups of viewers, and 4) catering for the suitable time of day. Based on our observations, we provide quantitative support for the hypothesis that interactive displays are more successful than non-interactive displays to engage viewers, and to make city centers more lively and attractive. ",

author = "Mettina Veenstra and Niels Wouters and Marije Kanis and Stephan Brandenburg and {te Raa}, Kevin and Bart Wigger and {Vande Moere}, Andrew",

note = "Session I: Engagement and Attention; 4th ACM International Symposium on Pervasive Displays ; Conference date: 10-06-2015 Through 12-06-2015",

year = "2015",

doi = "10.1145/2757710.2757727",

language = "English",

isbn = "9781450336086",

pages = "15--21",

editor = "Sven Gehring and { Kr{\"u}ger}, Antonio",

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}

Veenstra, M, Wouters, N, Kanis, M, Brandenburg, S, te Raa, K, Wigger , B & Vande Moere , A 2015, Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement. in S Gehring & A Krüger (eds), Pervasive displays: the 4th International Symposium on Pervasive Displays, proceedings, Saarbrücken, Germany, June 10-12, 2015. Association for Computing Machinery, New York, pp. 15-21, 4th ACM International Symposium on Pervasive Displays, Saarbrücken, Saarland, Germany, 10/06/15. https://doi.org/10.1145/2757710.2757727

Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement. / Veenstra, Mettina; Wouters, Niels; Kanis, Marije et al.
Pervasive displays: the 4th International Symposium on Pervasive Displays, proceedings, Saarbrücken, Germany, June 10-12, 2015. ed. / Sven Gehring; Antonio Krüger. New York: Association for Computing Machinery, 2015. p. 15-21.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement

AU - Veenstra, Mettina

AU - Wouters, Niels

AU - Kanis, Marije

AU - Brandenburg, Stephan

AU - te Raa, Kevin

AU - Wigger , Bart

AU - Vande Moere , Andrew

N1 - Session I: Engagement and Attention

PY - 2015

Y1 - 2015

N2 - This paper describes a comparative case study that aims to uncover the quantifiable differences between non-interactive and interactive public displays in the urbanenvironment. The study involved a large temporaryinteractive public display on a central city square showing a selection of custom-made content. We have evaluated the effect on passers-by and spectators in two conditions: 1) non-interactive (2102 passers-by, 228 viewers), by showing a content loop, and 2) interactive (1676 passers-by, 257 viewers), by adding physical pushbuttons for content selection and gaming. We discuss the influence of noninteractive and interactive public displays on: 1) attracting attention, 2) engaging people, 3) improving social dynamics within and among groups of viewers, and 4) catering for the suitable time of day. Based on our observations, we provide quantitative support for the hypothesis that interactive displays are more successful than non-interactive displays to engage viewers, and to make city centers more lively and attractive.

AB - This paper describes a comparative case study that aims to uncover the quantifiable differences between non-interactive and interactive public displays in the urbanenvironment. The study involved a large temporaryinteractive public display on a central city square showing a selection of custom-made content. We have evaluated the effect on passers-by and spectators in two conditions: 1) non-interactive (2102 passers-by, 228 viewers), by showing a content loop, and 2) interactive (1676 passers-by, 257 viewers), by adding physical pushbuttons for content selection and gaming. We discuss the influence of noninteractive and interactive public displays on: 1) attracting attention, 2) engaging people, 3) improving social dynamics within and among groups of viewers, and 4) catering for the suitable time of day. Based on our observations, we provide quantitative support for the hypothesis that interactive displays are more successful than non-interactive displays to engage viewers, and to make city centers more lively and attractive.

U2 - 10.1145/2757710.2757727

DO - 10.1145/2757710.2757727

M3 - Conference contribution

SN - 9781450336086

SP - 15

EP - 21

BT - Pervasive displays

A2 - Gehring, Sven

A2 - Krüger, Antonio

PB - Association for Computing Machinery

CY - New York

T2 - 4th ACM International Symposium on Pervasive Displays

Y2 - 10 June 2015 through 12 June 2015

ER -

Veenstra M, Wouters N, Kanis M, Brandenburg S, te Raa K, Wigger B et al. Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement. In Gehring S, Krüger A, editors, Pervasive displays: the 4th International Symposium on Pervasive Displays, proceedings, Saarbrücken, Germany, June 10-12, 2015. New York: Association for Computing Machinery. 2015. p. 15-21 doi: 10.1145/2757710.2757727

Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement

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