The campus as location for firms: marketing and acquisition of knowledge intensive businesses in Amsterdam

Victor Cabral; Eva Koops; Wieke Schrama; Andrew Switzer; Willem van Winden

The campus as location for firms: marketing and acquisition of knowledge intensive businesses in Amsterdam

Victor Cabral, Eva Koops, Wieke Schrama, Andrew Switzer, Willem van Winden

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Abstract

Campuses are increasingly positioning themselves as attractive locations for
businesses. This research studies how this plays out in Amsterdam. We conclude that there is currently much fragmentation in efforts to position the campus landscape as business location, and provide some policy recommendations.

Original language	English
Place of Publication	Amsterdam
Publisher	Hogeschool van Amsterdam
Commissioning body	Gemeente Amsterdam
Number of pages	45
Publication status	Published - 2022

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@book{5031bf6ce1a2492198e6b2a28e970a58,

title = "The campus as location for firms: marketing and acquisition of knowledge intensive businesses in Amsterdam",

abstract = "Campuses are increasingly positioning themselves as attractive locations forbusinesses. This research studies how this plays out in Amsterdam. We conclude that there is currently much fragmentation in efforts to position the campus landscape as business location, and provide some policy recommendations.",

keywords = "campus, economic development, startups, scaleups, urban management, urban development, city marketing",

author = "Victor Cabral and Eva Koops and Wieke Schrama and Andrew Switzer and {van Winden}, Willem",

year = "2022",

language = "English",

publisher = "Hogeschool van Amsterdam",

address = "Netherlands",

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TY - BOOK

T1 - The campus as location for firms

T2 - marketing and acquisition of knowledge intensive businesses in Amsterdam

AU - Cabral, Victor

AU - Koops, Eva

AU - Schrama, Wieke

AU - Switzer, Andrew

AU - van Winden, Willem

PY - 2022

Y1 - 2022

N2 - Campuses are increasingly positioning themselves as attractive locations forbusinesses. This research studies how this plays out in Amsterdam. We conclude that there is currently much fragmentation in efforts to position the campus landscape as business location, and provide some policy recommendations.

AB - Campuses are increasingly positioning themselves as attractive locations forbusinesses. This research studies how this plays out in Amsterdam. We conclude that there is currently much fragmentation in efforts to position the campus landscape as business location, and provide some policy recommendations.

KW - campus

KW - economic development

KW - startups

KW - scaleups

KW - urban management

KW - urban development

KW - city marketing

UR - https://campus.amsterdam/s/article/OnderzoeksrapportDeCampusalslocatievoorstartupsenscaleups?language=nl_NL

M3 - Report

BT - The campus as location for firms

PB - Hogeschool van Amsterdam

CY - Amsterdam

ER -

The campus as location for firms: marketing and acquisition of knowledge intensive businesses in Amsterdam

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