The campus as location for firms: marketing and acquisition of knowledge intensive businesses in Amsterdam

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Abstract

Campuses are increasingly positioning themselves as attractive locations for
businesses. This research studies how this plays out in Amsterdam. We conclude that there is currently much fragmentation in efforts to position the campus landscape as business location, and provide some policy recommendations.
Original languageEnglish
Place of PublicationAmsterdam
PublisherHogeschool van Amsterdam
Commissioning bodyGemeente Amsterdam
Number of pages45
Publication statusPublished - 2022

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