The combined effect of perceptual and conceptual dimensions on product design aesthetics

N. Cila, Michaël Berghman, Paul Hekkert

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

In design research perceptual features of a design such as unity-in-variety as well as conceptual properties (whether the design is a good instantiation of designer’s intentions) have been found to affect the aesthetic experience independently. In the course of a research design using systematic manipulations of USB stick designs in three subsequent phases, we have been able to formally relate these distinct dimensions, after having assessed optimal levels for them separately. We have found that both conceptual and perceptual features impact on aesthetic liking,
but the perceptual dimension is more decisive. We also encountered a positive interaction, indicating that effects of dimensions are interdependent to an extent.
Original languageEnglish
Title of host publicationProceedings of IAEA 2014
Publication statusPublished - 2014

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