The development of a Fan-Relationship-Management-Framework: an extended abstract

Paul Huiszoon; Guillaume Martinent; Guillaume Bodet

doi:10.1007/978-3-319-47331-4_167

The development of a Fan-Relationship-Management-Framework: an extended abstract

Paul Huiszoon, Guillaume Martinent, Guillaume Bodet

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Abstract

This study tries to answer the following question: How can the relationship between fans and their national football association (NFA) and national football team (NFT) be described, theoretically understood and managerially improved? Scholars and sport practitioners have raised this question before, while emphasising the inadequacy of current relationship management views and practices in sport (Adamson et al. 2006; Bodet 2013; Harris and Ogbonna 2008). We aim to contribute to a shift from current customer relationship management (CRM) to sport-specific fan relationship management (FRM).

Original language	English
Title of host publication	Marketing at the confluence between entertainment and analytics. Developments in marketing science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Editors	P. Rossi
Place of Publication	Switzerland
Publisher	Springer, Cham
Pages	841-845
ISBN (Print)	9783319473314
DOIs	https://doi.org/10.1007/978-3-319-47331-4_167
Publication status	Published - 2017
Externally published	Yes

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Huiszoon, P., Martinent, G., & Bodet, G. (2017). The development of a Fan-Relationship-Management-Framework: an extended abstract. In P. Rossi (Ed.), Marketing at the confluence between entertainment and analytics. Developments in marketing science: Proceedings of the Academy of Marketing Science (pp. 841-845). Springer, Cham. https://doi.org/10.1007/978-3-319-47331-4_167

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title = "The development of a Fan-Relationship-Management-Framework: an extended abstract",

abstract = "This study tries to answer the following question: How can the relationship between fans and their national football association (NFA) and national football team (NFT) be described, theoretically understood and managerially improved? Scholars and sport practitioners have raised this question before, while emphasising the inadequacy of current relationship management views and practices in sport (Adamson et al. 2006; Bodet 2013; Harris and Ogbonna 2008). We aim to contribute to a shift from current customer relationship management (CRM) to sport-specific fan relationship management (FRM).",

author = "Paul Huiszoon and Guillaume Martinent and Guillaume Bodet",

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doi = "10.1007/978-3-319-47331-4_167",

language = "English",

isbn = "9783319473314",

pages = "841--845",

editor = "P. Rossi",

booktitle = "Marketing at the confluence between entertainment and analytics. Developments in marketing science",

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Huiszoon, P, Martinent, G & Bodet, G 2017, The development of a Fan-Relationship-Management-Framework: an extended abstract. in P Rossi (ed.), Marketing at the confluence between entertainment and analytics. Developments in marketing science: Proceedings of the Academy of Marketing Science. Springer, Cham, Switzerland, pp. 841-845. https://doi.org/10.1007/978-3-319-47331-4_167

The development of a Fan-Relationship-Management-Framework : an extended abstract. / Huiszoon, Paul; Martinent, Guillaume; Bodet, Guillaume.

Marketing at the confluence between entertainment and analytics. Developments in marketing science: Proceedings of the Academy of Marketing Science. ed. / P. Rossi. Switzerland : Springer, Cham, 2017. p. 841-845.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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N2 - This study tries to answer the following question: How can the relationship between fans and their national football association (NFA) and national football team (NFT) be described, theoretically understood and managerially improved? Scholars and sport practitioners have raised this question before, while emphasising the inadequacy of current relationship management views and practices in sport (Adamson et al. 2006; Bodet 2013; Harris and Ogbonna 2008). We aim to contribute to a shift from current customer relationship management (CRM) to sport-specific fan relationship management (FRM).

AB - This study tries to answer the following question: How can the relationship between fans and their national football association (NFA) and national football team (NFT) be described, theoretically understood and managerially improved? Scholars and sport practitioners have raised this question before, while emphasising the inadequacy of current relationship management views and practices in sport (Adamson et al. 2006; Bodet 2013; Harris and Ogbonna 2008). We aim to contribute to a shift from current customer relationship management (CRM) to sport-specific fan relationship management (FRM).

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Huiszoon P, Martinent G, Bodet G. The development of a Fan-Relationship-Management-Framework: an extended abstract. In Rossi P, editor, Marketing at the confluence between entertainment and analytics. Developments in marketing science: Proceedings of the Academy of Marketing Science. Switzerland: Springer, Cham. 2017. p. 841-845 https://doi.org/10.1007/978-3-319-47331-4_167