The influence of cross-cultural differences on consumer values: a case study

Erik Kostelijk, Karel Jan Alsem, Semra Anli

Research output: Book/ReportBookAcademic

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Abstract

Values motivate consumer behaviour. The objective of this research is to show the impact of cultural differences on the consumer value system. The Netherlands and Chile were compared to identify to what extent differences between both cultures have an effect on what consumers value, and how this influences their preferences.
Original languageEnglish
Place of PublicationGroningen
PublisherHanzehogeschool Groningen
Number of pages71
Publication statusPublished - Nov 2017

Publication series

NameMarklinq Publication
No.12
ISSN (Print)2214-9597

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