Abstract
The shift from home and custom-made clothing to mass-produced ready-mades in 20 th-century Europe has been the subject of studies from multiple disciplines and across various locations. Contributing to this field of studies, and extending the analysis until the present day, a group of female consumers living in Amsterdam in the 1950s and 2010s were interviewed about their sartorial habits. The study identifies a discrepancy between common manufacturing processes and values related to identity as a central cause of this shift. Furthermore it explores how such a discrepancy can be found again today, arguing that this divergence is leading to the re-emergence of customized production.
| Original language | English |
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| Title of host publication | Proceedings of the ICDHS conference, Taipei, Taiwan |
| Place of Publication | Sao Paulo |
| Pages | 157-161 |
| Number of pages | 6 |
| Volume | 10 |
| Publication status | Published - 2016 |