Trust-based communication of the most valuable corporate brands

Warsaw University of Life Sciences, Maciej Debski, Hanna Gorska-Warsewicz

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationRoutledge Studies in Trust Research
Subtitle of host publicationCommunication Leadership and trust in organizations
EditorsJoanna Paliszkiewicz, Jose L. Guerrero Cusumano
PublisherRoutledge, Taylor & Francis Group
Chapter2
Pages22-33
Number of pages11
ISBN (Print)978-1-032-44088-0
Publication statusPublished - 1 Oct 2023

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