Users' understanding of fun in consumer products

This paper aims to provide an overall picture of fun in product design by analysing users' understanding of fun and comparing the findings with the related human-computer interaction (HCI) literature. The results reveal that users interpret fun from many different viewpoints, which can be categorized under four subject headings: functional qualities, enchanting qualities, visual qualities and metaphorical qualities. These keyword categories constitute a valuable database for product designers to understand users' perception and expectations in relation to fun, and are suggested as helpful for designing fun products that expansively fulfil users' needs.