Video Vortex Reader #3: Inside the YouTube Decade

G.W. Lovink (Editor), G.W. Lovink, S.M.C. Niederer, Andreas Treske (Editor)

Research output: Book/ReportBookAcademic


What’s online video today, fifteen years into its exponential growth? In the age of the smart
phone, video accompanies, informs, moves, and distracts us. What started off with amateur
prosumers on YouTube has spread to virtually all communication apps: say it with moving
images. Are you addicted yet? Look into that tiny camera, talk and move the phone, show
us around, and prove the others out there that you exist!
With this third reader the Video Vortex community — initiated in 2007 by the Institute
of Network Cultures — proves that it is still alive and kicking. No matter its changes, the
network is still driven by its original mission to develop a critical vocabulary for this rapidly
spreading visual culture: what are the specific characteristics of online video in terms of
aesthetics and political economy of image production and distribution, and how do they
compare to film and television? Who is the Andre Bazin of the YouTube age? Honestly, why
can’t we name a single online video critic? Can we face the fact that hardly anyone is using
the internet? What are you going to do with that 4K camera in your smartphone? Have we
updated Marshall McLuhan’s hot and cold media for our digital era yet? Who dares? We
see the Woman with a Smartphone Camera in action, but who will be our Vertov and lead
the avant-garde? Who stops us? Let us radically confront the technological presence as it
is and forget the pathetic regression to past formats: radical acceptance of the beautiful
mess called the net.
Original languageEnglish
PublisherInstitute of Network Cultures
ISBN (Electronic)978-94-92302-60-1
ISBN (Print) 978-94-92302-61-8
Publication statusPublished - 2020

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