Visual vernaculars of climate change

Visual cross-platform analysis (VCPA) is a methodological approach designed to overcome two forms of bias in the social media research literature: first, a bias towards studies of single plat- forms and, second, a bias towards analysis that focuses on text and metrics. VCPA addresses this by providing methods for identifying visual vernaculars, defined as the platform-specific content and style of images that articulate any given social or political issue.