Who is included? A Mapping of inclusive fashion on Instagram

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review


This contribution applies the research approach of issue mapping to the topic of inclusivity in fashion. Issue mapping concerns the cartography of urgent social topics, through digital and visual research methods. In this mapping, we turn to the online platform of Instagram and ask: what or who is included when fashion becomes inclusive? By querying the platform of Instagram (through the tool Crowdtangle) for the most-engaging posts on inclusive fashion for the timeframe of 2012-2021, we are able to study a developing online space to represent and discuss inclusivity and adjacent issues such as diversity in fashion.

We find that inclusivity in fashion prioritizes customers and models over the fashion production workforce and foregrounds women over men and other gender identities. Since the beginning, inclusivity has called for different abilities and ethnicities. Still, it is not until 2020 that designers and models of color are front and center to the inclusive fashion space on Instagram.
Original languageEnglish
Title of host publicationFASHION+
Subtitle of host publicationInclusive Articulations and Practices in Design, Communication & Development
EditorsDirk Reynders, Marie Geneviève Cyr
Place of PublicationBrussels, Belgium
PublisherAcademic & Scientific Publishers (ASP)
ISBN (Print)9789461173263
Publication statusPublished - 6 Dec 2023


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